…ses, underscoring the extraordinary ability of scent to shape day-to-day psychological experiences. Scent, a stimulus often relegated to the realm of fragrance preferences or ambient pleasantries, in fact plays a multifaceted role in human life, influencing everything from immediate mood and stress levels to long-term autobiographical memory and consumer decision-making (Herz, 2004). This potency arises from the unique architecture of the olfactory system, which maint…
The Psychology of Smell: The Influence of Scents on Mood, Memory, and Decision-Making
Donna L Roberts, PhD (Psych Pstuff)
